Traduction de «Advertising hoarding » (Anglais → Français) :

TERMINOLOGIE

poster panel | billboard | hoarding | poster hoarding | billboard hoarding | advertisement hoarding | advertising hoarding
panneau d'affichage

hoarding disorder [ HD | compulsive hoarding | compulsive hoarding syndrome | syllogomania ]
syllogomanie [ trouble d'accumulation compulsive | thésaurisation pathologique | accumulation compulsive | accumulation pathologique ]

hoarding disorder | compulsive hoarding | hoarding
syllogomanie | thésaurisation pathologique | accumulation compulsive | accumulation pathologique | trouble d'accumulation | amassement pathologique | amassement compulsif

labor hoarding | labour hoarding
maintien d'effectifs en surnombre | rétention de main-d'oeuvre

advertising [ advertisement | advertising campaign ]
publicité [ campagne publicitaire | information publicitaire | publicité commerciale | réclame ]

digital hoarding | cyberhoarding | e-hoarding
cyberamassage

association advertising | collective advertising | cooperative advertising | group advertising | joint advertising
publicité collective | publicité compensée | publicité de produit

corporate advertising | image advertising | institutional advertising
publicité de prestige | publicité institutionnelle

telephone advertising [ yellow page advertising | telephone classified advertising | telephone directory advertising ]
publicité classée

accessory advertising [ supplementary advertising | auxiliary advertising | support advertising ]
publicité de complément [ publicité de soutien | publicité auxiliaire ]

TRADUCTIONS EN CONTEXTE

3.5.2. Advertising hoardings around stadia during retransmissions of sporting events
3.5.2. Panneaux publicitaires autour des stades lors de retransmissions de manifestations sportives

3.5.2. Advertising hoardings around stadia during retransmissions of sporting events 8
3.5.2. Panneaux publicitaires autour des stades lors de retransmissions de manifestations sportives 8

As a result, Bacardi France was refused rental of advertising hoardings around sports stadia, and therefore sought an order before the French courts that TF1, Darmon and Girosport should cease to put pressure on foreign football clubs.
S’étant vu en conséquence refuser la location de panneaux publicitaires autour du terrain de jeu, Bacardi France avait assigné TF1, Darmon et Girosport devant les juridictions françaises en vue de leur faire enjoindre de cesser d’exercer de telles pressions sur les clubs de football étrangers.

In its ruling of 13 July 2004, the Court found that indirect television advertising of alcoholic beverages resulting from hoardings visible during the retransmission of sporting events does not constitute a separate broadcast announcement in order to promote goods or services within the meaning of the Directive.
Dans son arrêt du 13 juillet 2004, la Cour relève que la publicité télévisée indirecte pour des boissons alcooliques résultant de panneaux visibles à l’écran lors de la retransmission de manifestations sportives ne constitue pas un message télévisé individualisable destiné à promouvoir des biens ou des services au sens de la directive.

First, because the owners of the advertising hoardings must refuse, as a preventive measure, any advertising for alcoholic beverages if the sporting event is likely to be retransmitted in France, and, second, because the rules hinder the provision of broadcasting services for television programmes.
D’une part, parce que les propriétaires de panneaux publicitaires doivent refuser, de manière préventive, toute publicité pour des boissons alcooliques dès lors que la manifestation sportive est susceptible d’être retransmise en France. D’autre part, parce que le régime empêche la prestation des services de diffusion de programmes télévisés.

An intensified advertising campaign for the use of hoarded cash is planned for September 2007.
Cette campagne devrait s’intensifier en septembre 2007.