The aim was to provide financial support to companies engaged in the international distribution of television programmes, to help them produce promotional material (publishing/printing of paper catalogues or online catalogues), to dub and subtitle programmes, and to participate at international markets (stand hire, etc).
Son objectif a été d'apporter un soutien financier aux sociétés de distribution internationale de programmes TV pour la production de matériel promotionnel (édition/impression de catalogues papiers ou on-line), le doublage et le sous-titrage et la participation aux marchés internationaux (location de stands etc.).