As an illustration, in the Netherlands, starting in 2002, the Electronic Commerce Platform has hosted a platform called 'Basic Principles for Commercial e-Mail' that groups different branches of the industry (Direct Marketing and ISPs) as well as the Dutch Consumers' Association.
Ainsi, aux Pays-Bas, l'«Electronic Commerce Platform» héberge depuis 2002 une plateforme consacrée aux principes fondamentaux des communications électroniques commerciales, qui regroupe diverses branches du secteur (entreprises de prospection directe et ISP) et l'association hollandaise des consommateurs.