As regards SMEs, this challenge, which is vital for the future, in practice concerns three major areas: targeting and personalising information, redirecting the range of services towards a broader public and rationalising and simplifying communication circuits.
S'agissant des PME, ce défi, vital pour l'avenir, recouvre concrètement trois préoccupations majeures : cibler et personnaliser l'information, développer la gamme de services en direction d'un public élargi, rationaliser et simplifier les circuits de communication.