Similarly, from the supply-side, the Commission's investigation has confirmed an overall toothpaste market, given that most manufacturers, including
SmithKline Beecham (mainly under the Macleans, Aquafresh, Odol, Iodosan and Binaca b
rands) and its main competitors, produce the main variants of toothpaste, and that they can change their production among these with relative industrial and financial ease. The geographic market for toothpaste, confirmed by the investigation, was considered national due to the presence of numerous local pl
...[+++]ayers, the variation in size of the main players across the EEA, and their use of different brand names in different countries, as well as differing oral care habits, and instances of significant price differences.