Banks sponsor showcase events that attract the next generation of farmers, or individuals simply interested in farming, such as the Calgary Stampede, the International Plowing Match, the Outdoor Farm Show, the Royal Agricultural Winter Fair and the Canadian Western Agribition.
En outre, les banques parrainent des événements courus qui attirent la prochaine génération d'agriculteurs : le Stampede de Calgary, le Championnat international de labour, le Salon de l'agriculture, la Royal Agricultural Winter Fair et la Canadian Western Agribition.