The person who has the great idea needs to recognize that they have two options: they have all of the idea with no money to develop it, which means they will never make any money and never get rich; or they have the option of going to somebody who has a deep pocket, venture the thing out, share the major risk on the other side, and get rich in the process as well.
La personne qui a une bonne idée doit reconnaître qu'elle a deux possibilités. Si elle a l'idée, mais pas d'argent pour la développer, elle ne fera jamais d'argent, elle ne deviendra jamais riche.