Those who dispose of sufficient bargaining power, such as major phonogram producers, increasingly seek not to depend on collecting societies to manage their rights. From their perspective, in facilitating the watermarking, identification and tra
cking of the use of works, digitisation has in principle empowered righthold
ers to individually control the licensing and ro
yalty payment process, so that the role of collecti ...[+++]ve rights management is questioned.
Selon leur point de vue, en facilitant le filigranage, l'identification et le suivi de l'utilisation des oeuvres, la numérisation a, en principe, donné aux titulaires de droits les moyens de contrôler individuellement le processus de concession des licences et de paiement des redevances, de sorte que le rôle de la gestion collective des droits est remis en question.