Similarly, from the supply-side, the Commission's investigation has confirmed an overall toothpaste market, given that most manufacturers, including SmithKline Beecham (mainly under the Macleans, Aquafresh, Odol, Iodosan and Binaca brands) and its main competitor
s, produce the main variants of toothpaste, and that they can change their production among these with relative industrial and financial ease. The geographic market for toothpaste, confirmed by the investigation, was considered national due to the presence of numerous local players, the variation in size of the main players across the EEA, and their use
of differ ...[+++]ent brand names in different countries, as well as differing oral care habits, and instances of significant price differences.L'enquête a confirmé que le marché géographique du dentifrice était de dimension nationale, en raison de la présence de nombreux acteurs locaux, de la différence de taille des principaux opérateurs dans l'EEE, du fait qu'ils utilisent des marques différentes dans les différents pays, ainsi que des différences dans les habitudes d'hygiène bucco-dentaire et des différences de prix considérables qui ont été constatées.