It's fine to say that the content isn't important, but, if those advertisements had shown each of the candidates in that region and people had seen them all on television saying their names and saying that they were running in a riding in particular and that they were members of the Conservative Party, it seems to me that would have had an impact.
On a beau dire que le contenu n'est pas important, mais si ces annonces publicitaires avaient montré chacun des candidats de cette région et qu'on les avait tous vu à la télé dire leur nom et préciser qu'ils se présentaient dans un comté en particulier et qu'ils étaient membres du Parti conservateur, ça aurait eu un impact, il me semble.