In what can be described as a reckless race to the bottom, Canadian OTA broadcasters have vied with each other, year after year, in paying more and more for U.S. programming. In less than a decade, expenditures on such foreign content have risen by 90%, from $389.9 million in 1999 to almost $740 million in 2008.
En moins de dix ans, les dépenses pour un tel contenu étranger se sont accrues de 90 p. 100, grimpant de 389,9 millions de dollars en 1999 à près de 740 millions de dollars en 2008.