On this market, the Commission noted that the joint venture created by Ducros and Hero will face strong competition from companies such as Ancel and Alsa. The Commission also took into account the pressure exercised by the major food retailers (in particular through their private brands) as well the competitive pressure exercised by neighbouring products (mainly in the sectors of fresh foods, industrial pastry, frozen desserts).
Sur ce marché, la Commission a noté que l'entreprise commune créée par Ducros et Hero devra faire face à des concurrents de poids tels que Ancel et Alsa, à la pression exercée par la grande distribution alimentaire (notamment au travers des marques de distributeur) ainsi qu'à la pression concurrentielle de produits voisins (notamment dans les secteurs de l'ultra-frais, de la pâtisserie industrielle, des desserts surgelés).