If you take Nike, for example, with their swoosh, and with Michael Jordan and Tiger Woods as their champions, even though they have some very difficult social problems with their labour practices, for example, they are able to completely overcome that through the use of these kinds of approaches in marketing access.
Mais Nike, par exemple, dont les grands champions sont Michael Jordan et Tiger Woods, a réussi, malgré d'importants problèmes sociaux associés à ses pratiques de main-d'oeuvre, par exemple, à contourner ces problèmes grâce à ce genre d'approche de marketing.