This includes four key components: development and maint
enance of long-term trusted relationships with global buyers, processors, and food manufactures, creating products for consumers and their countries; supporting Canadian pro
ducers by providing them with an understanding of their customers' needs and requirements; provision of the highest-quality, unbiased technical support before and after the sale, which creates buyer loyalty; and finally, application of research resulting in innovations that create more profitable opportunit
...[+++]ies for the entire value chain.