We want to use the idea of learning travel, which is a very " hot" travel motivator at the moment, to communicate that we do not wish to cease marketing the parks, but to market them to an audience that will be appreciative and respectful of them, in order to assure their continuity.
Nous voulons mettre l'accent sur les voyages d'apprentissage, qui sont fort populaires pour l'instant, dans le but non pas d'éliminer le marketing des parcs, mais de cibler un auditoire qui saura les respecter et assurer leur pérennité.