In exactly the same way as Coca-Cola, they want to include Feta cheese, Parmesan, Spreewälder Gurken (Spreewald Gherkins), Karlsbader Oblaten (Karlsbad Wafers), Thüringer Rostbratwurst, and also Tiroler Speck – from both Austria and South Tyrol (Südtiroler Speck) – with their trademarks; not because they consider them particularly good, but because there is money to be made from them.
Exactement comme Coca-Cola, ces multinationales voudraient inclure la feta, le parmesan, les Spreewälder Gurken (cornichons Spreewald), les Karlsbader Oblaten (gaufrettes de Carlsbad), la Thüringer Rostbratwurst et le Tiroler Speck d’Autriche et du haut-Adige (Südtiroler Speck) dans leurs gammes.