Or is there a trade off between higher quality standards and retail demand? Is there sufficient price elasticity across all segments of the market for the needs of the market to be met with a raising of standards all around? In other, plainer language, can quality standards be raised for those who cannot afford to pay more while demanding a higher price from those who can, without increasing the overall costs at retail level?
Autrement dit, pour parler clairement, peut-on rehausser les normes de qualité pour ceux qui n'ont pas les moyens de payer plus et exiger un prix plus élevé de ceux qui en ont les moyens, sans accroître les coûts globaux de la vente au détail?
