It would encourage their ability to grow, it would keep more margin in their pockets, and it would give Canadian consumers an opportunity to taste the fantastic wines that we have, thereby encouraging the liquor boards to sell more 100% Canadian wines. As a result, when they're stocking more wines on their shelves, they're going to make more sales.
Leur potentiel de croissance s'en trouverait renforcé, grâce à l'amélioration de leur marge bénéficiaire, et les consommateurs canadiens auraient la chance de goûter les vins fantastiques que nous avons, ce qui encouragerait les sociétés des alcools à vendre davantage de vins 100 p. 100 canadiens.