Secondly, while the proposed increase in funding to 60%, and to 70% for fruit and vegetable promotion would be very welcome in the current economic environment, realistically, the incentive to expand generic promotion may be limited as contributors and non-contributors alike will benefit from the programmes.
Secondly, while the proposed increase in funding to 60%, and to 70% for fruit and vegetable promotion, would be very welcome in the current economic environment, realistically the incentive to expand generic promotion may be limited as contributors and non-contributors alike will benefit from the programmes.