I landed there, luckily, and at the same time Endemol was owned by Telefónica, which is giant Spanish conglomerate that also owned O2, which is the biggest mobile operator in the U.K. It was a very interesting experience to be inside a mobile operator, because I realized that nothing was going to happen for five or seven years; it was so archaic, so difficult to deal with, that we were dealing with the content people internally, and it really wasn't helping.
Je me suis donc retrouvé là, heureusement, et Endemol appartenait alors à Telefónica, un conglomérat espagnol géant qui possédait également O2, le plus grand exploitant de téléphonie mobile du Royaume-Uni. C'était très intéressant de voir ce qui se passait chez un exploitant de téléphonie mobile car ça m'a permis de réaliser que rien n'allait se faire avant cinq ou sept ans, tellement c'était archaïque.